The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Office of the Dean. (4 Hours). Explores communicative and cultural practice from a wide variety of theoretical perspectives. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Data Storytelling, Visualization, and Communication. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Contact the Division of Marketing and Communications | NEIU 360 Huntington Ave. MKTG4120. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. International Village Marketing And Communications | Acella Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. COMM2555 and GAME 2555 are cross-listed. Northeastern University Assistant Director Of Marketing And Digital Marketing. (4 Hours). Integrated Marketing Communications - Medill - Northwestern University Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Dean's Distinguished Lecture Series. | Designed to help students become knowledgeable consumers and limited producers of communication research. (4 Hours). Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. COMM6304. Business-to-Business Marketing. COMM1000. MKTG6285. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. (3 Hours). Engages the question and practice of what it means to develop and maintain a successful online community. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Also studies the impact of mass communication on the outcome of elections. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Undergraduate Concentration in Marketing - D'Amore-McKim School of Business Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Boston, MA 02115 (4 Hours). Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Marketing research helps businesses know their customers and aids in business decision making. Will we ever stop swiping? Addresses the interdependent links between sports and communication. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Northeastern University hiring Marketing, Communications and Events MKTG6286. (4 Hours). )Stephen, A. T., Yakov BartStukent2017. COMM2301. Northeastern University Associate Director - Marketing & Communications Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Analyzes case studies and teaches how to improve the quality of communication in an organization. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Engaging Customers and Markets. Public Relations Principles. Northeastern University hiring Communications Manager in Boston Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. (4 Hours). Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Associate Dean for Administration and Finance. Includes professional accounting students. Closest T stops: . Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. May be repeated without limit. Opens New Window COMM2655. Ethical issues in persuasion are addressed throughout the course. MKTG4720. Encourages students to share and translate their findings for relevant academic and professional communities. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. MKTG2301. Communication Studies (COMM) < Northeastern University Social Movement Communication. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. (4 Hours). Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. The chart below is just one example of a four year plan at CAMD. MKTG6218. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Communication Ethics. (4 Hours). Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. (4 Hours). Sex, Relationships, and Communication. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. COMM3615. (2 Hours). Enrollment Marketing and Communications - DRS MKTG6222. (4 Hours). This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. A term project is used to enable students to apply their learning about the fundamentals of marketing. (4 Hours). Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. COMM3445. May be repeated without limit. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Lead Faculty. MKTG4520. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. What do you think? COMM4970. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. (4 Hours). (4 Hours). Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. MS in Corporate & Organizational Communication | Northeastern University Tons of great salary information on Indeed.com Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Executive Team | NEIU - Northeastern Illinois University Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Online - Northeastern University College Of Professional Studies Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. COMM2525. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Sports, Politics, and Communication. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. (4 Hours). COMM2350. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. (3 Hours). The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage.