The second reason is parallel pathing. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Glass-walled conference rooms where they just come up with funnier promo codes? The Ron Burgundy Podcast | Podcasts on Audible | Audible.com No. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Because if youre launching new stuff, youve built the archive, you built the library. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. We tend to think we have to do things sequentially. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. In fact, it was always there, but now it has exploded. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Everybody in this room has worked damn hard for the last 20 years to get to this point. We do talk to them. They do it like an hour a day. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You launched a lot of new stuff. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Its not that theyre bad people. Five Stars. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. Itd be like being able to walk away with your channel. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find Im proud of the numbers. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. It comprises broadcast radio, live events, and a few other things. This is a must-buy bucket of marketing. Aren't. Real. Subscribehere! He also co-owns a company with us. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron Burgundy Is Getting a Podcast - IGN About. Perhaps its because there is nothing broken in the distribution and monetization model today. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. We are an obsessively, widely distributed content company. No. In podcasting, it is fundamentally different. The BD team is livid. Podcasting is a mass-reach medium. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Add to My Podcasts. The other is the digital audio group. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Number two was this massive marketing machine. By the way, put TheVerge.com on the home screen of your phone. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. His last remarks drew laughter and claps from co-workers. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. Sometimes they just shuffle it to create change. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. Are you feeling the pinch of the ad downturn? If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Do you think that youre moving the high-margin dollars into the longer tail? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The problem it was solving, the price point was undeniable, it made perfect sense to me. Yeah, we do too. Its really that simple. Oh, its right here. Just before we started, I was looking at your website. Its not mutually exclusive, first of all. The Ron Burgundy Podcast podcast - Listen online for free We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Thats our conference for the podcast industry. This is what they do really well. To put it simply, we have a platform. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I dont know that well have a big reveal. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Go follow Decoder on TikTok, its great. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Its not a huge focus for us. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Then if they want to, we launch their podcast with iHeart Podcast Network. Theyre just trying to grow their audience while youre selling the ads. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Its all about the org chart. Are they yours if theyre subscribed on YouTube? Ron Burgundy is going live in the next season of his iHeartMedia podcast. Its always collaborative with their approval. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. You have an ad load that is light. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Ive always thought about it. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. It is possible to that extent, but its hard to convert to a new platform. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Its never been any different from day one, and it has made all the difference. I know you do. Sometimes these restructures are a little bit fake. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit Are you on the side of having a wide distribution and using that to convert against whatever your other business is? The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. 246 episodes totalling 170 hours, 51 minutes. Its a massive amount of the stuff we take in and that we call the media. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. It made it the medium that the internet promised creators it would give them but hadnt yet. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Yes, its about my competitors, I get it. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Yeah. Carolina Barlow: Co-Host, Writer, and Producer. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. You are describing a mature company. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Also, the medium was exploding. We take this for granted as creators, as publishers, and as networks. The Ron Burgundy Podcast: Hard Questions - YouTube When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. I think they know the effect, long-term, that you have when you stop marketing. The fifth season brings canned laughter and an audience . The 6 Best The Ron Burgundy Podcast Episodes | Podyssey This is the org chart question now. Theres this adage for anybody that has worked in video. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Walk us through what that actually means. Its clearly not as regulated as radio. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. I talk to a lot of digital media CEOs and digital media types. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? In the podcast, she . It is a centralized medium when it comes to RSS feeds. Every single question is about org charts. We all are. Its because of the venture capital money. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. If there are principles that I try to remember once a week or so, its probably those three. Are you doing that? Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Lightning round. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. I think weve said this publicly. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Are they yours if theyre subscribed in Spotify? Big Money Players and iHeartPodcasts. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Thats a really cool medium if only it were video. Podcasting is not video. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Yeah. I think marketers in this moment are actually not turning down in advertising as much as youd expect. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. Do you convert people to Apple Podcast or to Spotify? When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. We are interested in video. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! That was my next question there. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. Yeah, youre right. It didnt go well for him either. The Ron Burgundy Podcast - Listen on Play Podcast Its also how we got here. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. The Ron Burgundy Podcast | Podcast on Spotify Everything, I promise you, is simpler than you think. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com Make more shows, make more great content, and level up the stuff that youre doing.. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Don't act like you're not impressed. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' The Ron Burgundy Podcast Season One Trailer. Nothings perfect, but its pretty close to perfect. We tried it. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. The only reason we have that number is because of broadcast radio marketing. That got its own set of executive producers out of LA who shepherd the NextUp program. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. Ron and Carolina get advice about how to navigate the dark web. Promote. Are you open to video? I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? The toothbrushes were great. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. You have a mass-reach medium. We realized that maybe our greatest asset was the people who worked there. Radio is a more ruthless industry than podcasts. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Its a great point and question. You mentioned that you had experimented with subscriptions. We will avoid, at almost every turn, simplicity. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! Youre still getting the full ad load. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. As that has happened, this thing has come along called audio. By the way, if you love digital audio, and we all do. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Thats important, because I think they want to do the right thing by the medium. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Its a lighthearted nightmare in here, weirdos! Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. See omnystudio.com/listener for privacy information. Two really different examples. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. He was like, I believe in this medium. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. YouTube is a good example of this. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. You brought up SEO. Its not like a low-engagement medium.