"The board has concluded that it is in the best interests of all stakeholders to secure the long-term . [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. It currently uses the slogan "This is Generation easyJet". Stakeholder A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. EasyJet | Company Overview & News - Forbes The perceived quality refers to; A customer opinion of a product value to him or her. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. EasyJet hack: 'I've been left in complete limbo' - BBC News Since its launch the site had taken more than 800000 bookings by March 2000. Also the product that airlines serve is a somewhat typical service. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. 2. While various amounts held determine their actual control of the business, Premium Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. easyJet SWOT analysis - Is Sir Stelios strength, weakness - CAPA It was a shaky start but one that would grow into a stable foundation. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. should consider the following legal factors when exploring a new market. Identify the key stakeholders for EasyJet. - essayZeus It is more suitable for students and ordinary income people. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Conclusion 13 EasyJet plans to cut up to 30% of staff as Covid-19 hits demand Air France Best Essays. Alternatively, customers can book accommodation separately at the EasyJetHotels website. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. Below are the introduction, body and conclusion parts of this essay. All in all marketing is one of the most elements, Premium [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. These are stakeholders who are directly affected by a project, such as employees. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. I/ Easy Jet : General Overview To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium 3. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Stakeholder Ways of Working Strategy. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 EasyJet goes to shareholders for more cash after rebuffing takeover Political Factors Introduction Easyjet Plc PESTEL Analysis - Case48 Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Easyjet Case Study. US Airways. Stakeholder analysis, Stakeholder Relationships EasyJet company 1 EasyJet's biggest shareholder, the . 3 Marketing Mix (7Ps) 4 About easyJet. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Good Essays. In 2006, the airline did not always refund tickets in a timely fashion. 3.7.1 Management 11 Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. 3.5.3 Customer support service 10 3.1.5 Credit terms 5 easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. What Stakeholders Want From Easyjet 2022-11-21. An aerial view of SEN. Strategic management, EASYJET Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Pressure groups and government. Project Stakeholders - Who Are They & Why Are They Important? - Teamwork Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. Low-cost carrier BMAN72801 It urged travellers to cut out the travel agent. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? 1 Brief history of Easyjet 3 EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. The cookie is used to store the user consent for the cookies in the category "Analytics". Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. Name: Doancan Yksel To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. We will write a custom essay specifically for you. Stakeholders can affect or be affected by the organization s actions objectives and policies. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. 2.2.4. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. for only $11.00 $9.35/page. Airlines which fail to comply with strict, Premium For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight?